Bayer
HealthCare celebrates amazing animals with a new social media presence designed
to engage people around the world in a global conversation about the animals
in their life.
“Our
mission at Bayer is ‘Science For A Better Life’,” says Jessica Federer, Head of
Global Communications and Public Relations for Bayer HealthCare Animal Health
division. “This social media engagement focuses on how and why animals
make life better, and for us, these are the many individual reasons why it’s
important to keep animals healthy.”
Photos,
videos and stories are tagged with #AnimalsAmaze #BayerBecause and will be
featured on Facebook, Twitter, Linkedin, Youtube, Instagram, and
Blogger. Employees at Bayer have already started sharing their photos and
videos and now Bayer is inviting the general public to participate. The content
reflects people’s experiences in their daily lives, and depending on where they
live and how they interact with animals, these interactions reflect the
motivation, humor, inspiration, awe, and joy that animals bring to the world.
“Animal
related content is one of the most shareable, and consequently, most valuable
themes on the internet today,” says Dirk Ehle, Head of Bayer HealthCare Animal
Health. “We know that healthy animals make the world a better place and we are
excited to engage with our stakeholder audiences through social media. As a
business completely focused on animals and keeping them healthy, we are excited
to engage with individuals around the world who share our enthusiasm for animal
health and well-being.”
The
newly launched social media platforms will be managed with Sprinklr and can be
found at:
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