|Together We Can Change The World|
When Uwe Mucke, Regional Head for Bayer HealthCare’s Animal Health Division, first came to Latin America he was confronted with a harsh reality - animals were often treated very poorly. As an owner of several adopted dogs, he knew how much animals enrich our lives and that there is nothing comparable to the bond between humans and animals. ”It is our responsibility to respect and care for the well-being of animals and humans alike.”
So in 2007, he and the Bayer team decided to take action to improve how animals were treated. They started an education program in public and private schools throughout the region focused on strengthening human appreciation for animals. The goal was to change behavior so that people would see animals differently, and instead of treating them badly, they would view them with respect and appreciation. For the initial school trainings in Mexico, Uwe took his own dog, Amadeus, a Labrador, to show children the joy that a good relationship with a dog brings to life. The children loved interacting with Amadeus, and learning about how to properly respect and care for animals.
|Kids and Dog Having Fun|
After the early success in Mexico, the program has now expanded into Brazil and Colombia. Over 240 local veterinarians are involved in the teaching sessions. And the program will be growing even faster in the future. By the second half of this year, all countries in Latin America will be participating and the Bayer team has a goal of educating 20.000 children in Latin America over the twelve months.
|Dogs Show Off Their Talents|
|Learn To Love Dogs|
We think Uwe and his team are living out the Bayer motto of Science For A Better Life – and we will be bringing you more updates and stories on this important initiative. Keep checking back for more!